SXSW special-edition-can video
When Bud Light designed their annual SXSW can, they came to us for a video to represent the truly authentic art of Austin Texas and the SXSW brand community. Fortunately for them we were poised to create a video that brought their art to life. We even got our good buddy Josh Abbott and his band to cover a classic Lone Star State song, giving the video a little extra buzz. The result is a dynamic 00:15 video designed to loop and in the process, work harder for the brand and engage the SXSW audience for longer durations of screen time on social and at sxsw events.
my role
creative director