360 campaign, video, photography, TV, radio, social, digital, ooh and print
When you think of Laredo what do you see? Our art and copy team saw an opportunity for adventure. So when the city of Laredo came to us and asked us to create a new tourism campaign, we changed the narrative. By showcasing some of Laredo’s authentic sweet spots, we tapped into the senses of a boarder town, where Mexican and U.S. cultures meet and memories are made.
My role
Creative director